More reflections on news:rewired

Another point that seemed to be up for debate at news:rewired was whether journalists could undertake every element of getting a story published, now that technology has moved on to such an extent that most jobs can be done from your desk, or uploaded to the internet from the street.

Mark Rock, CEO of audioboo, has created a tool that journalists, and ordinary folk, can use to record, tag, upload and diseminate quality sound recordings from their mobile phone. In this instance, journalists take on the role of investigator, writer, sub-editor and producer. Web publishing has advanced to the point where journalists can do the same from their desktop – when I write for the Datablog I source the stats, format them in a spreadsheet, write the article, sub it, find and add all the relevant links and tables then publish it to the site. In this way, I am not just a librarian (finding and filtering information) but journalist, sub and publisher.

But it is important to note that I don’t do a blogpost every day, rarely every week. This is not my core job, more a sideline. If it were, I don’t think I would be able to manage all the stages on my own. It is also very different to the way a proper journalist builds a story.

Kevin Marsh (and several other speakers) argued that it is impossible for a journalist to be all things, to play all roles and still do their job effectively, even with new tools like audioboo. He said that the news industry still needed specialists who could design graphics, who could edit well, and I hope he would extend that to library specialists too. We still have skills that others don’t – complex searching of databases, filtering out unnecessary information, reading and understanding data, compiling lists of genuinely useful and reliable sources. Things that journalists don’t have time to do, things that journalists don’t have the skills to do.

news:rewired #5: how to make online pay

James Fryer(@jamesfryer), deputy editor, soglos.com – “like Time Out for Gloucestershire”

One of the few local sites to run successfully and in profit, 67,000 monthly readers

Do’s:

  • sell display adspace
  • know your market
  • find a niche
  • do it well
  • forge partnerships for added content (eg swap content with other providers) BUT if you can sell content better to do that than give it away for free 

Don’ts:

  • don’t compromise, don’t expand unnecessarily (don’t jump on every bandwagon) - waters down your content and editorial voice, must retain your editorial integrity
  • don’t be afraid to stand up for yourself – if you produce good editorial content it will be stolen, you must choose whether to pursue offenders (it’s expensive) but it’s worth it to keep editorial control (soglos has had over 200 individual copyright infringements)
  • don’t spend all your time on Twitter (bandwagon again)
  • don’t rely on user-generated content – soglos moved from forums and user reviews to high quality editorial by journalists
  • don’t stop moving forward – embedded widgets (about 200 so far on other sites), iPhone apps, journalist-only franchise model to help others

Caroline Kean, partner with media law firm Wiggin, on legal issues

  • the web is just another platform for distribution as far as law is concerned
  • you own the copyright, don’t need to register that but good to make it clear with a copyright note at the bottom, terms and conditions
  • copyright applies to the expression of an idea, not an idea itself eg one event listing isn’t copyrighted, but compile lots and you have database rights, add editorial and you have copyright
  • if you take other content for commercial purposes, you’re probably breaching copyright
  • “fair dealing” use of other content applies to current events (words), criticism and review; only amount you genuinely need, and not if you’re a competitor
  • “passing off” – if you have a unique style and someone rips it off – they’re piggybacking on your reputation and investment
  • libel – very active online – user-generated content needs moderation, “report abuse” button, terms and conditions (to protect yourself)
  • privacy – not just celebs these days, if you infringe on someone’s private life; eg misuse of customer data – if you’re hacked you may have to provide credit checking as well as notifying customers – need terms and conditions, procedures in place

Ben Heald (@SiftMedia), CEO of Sift Media – B2B online community titles

  • Sift splits the journalism from the production side (what Kevin Marsh said about journalists focusing on their strengths)
  • They actively chase Google business – they have several dedicated Google writers
  • It’s important to get to know your advertisers – you get known, understand their issues
  • Sift don’t have a paywall – they are niche communities and would lose most users if they started to charge [but doesn't a niche product mean can charge?]
  • BUT they might add paid-for niche content on top of current service

Greg Hadfield (@GregHadfield), former journalist and entrepreneur (soccer.net), standing down as head of digital media for Telegraph

  • Journalists need to be “entrepreneurs” though it’s not a traditional skill, previously journalists never had to consider advertising revenue or circulation.
  • The old top-down hierarchy of a newspaper – editor, desk editor, correspondent, basic reporter – no longer applies – the new media model is leaner, more efficient.
  • “The new sort of organisation or journalism is more entrepreneurial – trying to build a new breed of journalist with a different attitude to their role in society” – about recognising their part of a wider society, all about connectedness [links?]
  • “Newspapers are about to die…the challenge for big organisations is to recognise entrpreneurialism is a necessary part of the structure, to encourage individuals and leverage skills in the organisation…if news organisations don’t change they’re just digging their own graves – big ones are just slower than others to die”
  • All good journalism is investigative – have tools to do it from your desk now instead of seeking out different sources away from the office. Otherwise they’re just the same as other organisations – “get out there and do it”
  • Doesn’t believe in a paywall model – “three things people will pay for: racing tips, shares tips and porn”
  • Leaving Telegraph for COGAPP, which is “helping to shape the future not repeat the mistakes of the past” (news orgs shouldn’t just apply old ways to new medium)

 

Arj Singh on journa-preneurs

Arj Singh has written an admirable piece on the ‘journa-preneur’ discussion sparked by news:rewired last week. He’s absolutely right, entrepreneurial journalists should shine a light on under-reported stories rather than bringing information overload to big media news.

So far, the discussion around journa-preneurialism has focused a lot on how it can benefit the individual and big media.

I would argue that the journa-preneurs should be working to expose the stories that aren’t covered by the traditional media, but remain vastly important. In the globalised world, individuals do not have to pander to a self-obsessed Western domestic audience, they can play to the world stage online, and therein lies a major advantage of the journa-preneurialsm…there are big stories that aren’t told by big media, and that journa-preneurs could fill this gap.

news:rewired #4: videojournalism with David Dunkley Gyimah

David Dunkley Gyimah (@viewmagazine), award-winning videojournalist and lecturer, View Magazine

  • Videojournalism and art don’t need to be separate  – videojournalism must move to a more visual language, the camera gives meaning to the story
  • eg film of poet John Hegley reading Tarantella (http://viewmag.blogspot.com/, scroll down)
  • New technology opens up a wider field, shouldn’t be a dead language (traditional video reporting is very staid, very set sequence of shots)
  • Important to discuss content design as well as website design
  • When you make a film you can be impartial but you can’t be objective because you have authorship, you editorialise by picking shots
  • A debate is needed on how to do videojournalism – loves a ding dong!

news:rewired #3: data mashing panel

Tony Hirst (@psychemedia), Open University blogger and sometime Guardian Datastore collaborator

The Guardian Datastore released a spreadsheet of MPs’ expenses data, in a convenient format BUT it’s hard to make sense of spreadsheets, pictures and graphs tell you more and add value

  • VISUAL REPRESENTATIONS of data are a valuable tool
  • can interact, have conversations with the data, explore stories within it – like mapping travel claims expenses to show where MPs travelled from, colour coded for level of claim

Have to make the data fuid – wire it into other web-based resources to add value

  • take data from Google spreadsheet (add &output=csv  &range=B2:AH684 or whatever)
  • Many Eyes Wikified to visualise data, do calculations
  • might need to clean data (get rid of £, & etc) – Yahoo Pipes – eg can run a regex (regular expression) to replace & with AND  – then output a cleaned CSV file
  • can filter data to pick particular sections eg 1 MP, using theyworkforyou MPs’ info

Google spreadsheet — Yahoo Pipes — Many Eyes Wikified — embed in blog etc.

Location data isn’t always easy to add so use a join

  • Google Fusion Tables / Dabble DB combines two spreadsheets with a common field (exact match) to match data eg MPs’ names and geo coordinates
  • can use Yahoo Pipes to plot coordinates of postcodes on a map (y:location)
  • can plot it on Google Earth

Can query Google spreadsheets if you import data

  • =importhtml(“URL”, “table”,1) – will import a table from the web
  • can then write queries on it (see Hirst’s recent blog for further details)

Useful sites for advice and how tos:

Francis Irving (@frabcus), mysociety.org – all about “poking the beast”

New sort of journalism making decisions about datasets, building stories from mysociety.org websites – open FoI, campaign leaflets lead to stories

  • theyworkforyou.com includes voting record analysis
  • whatdotheyknow.com for publicly submitted FoI requests eg allotment waiting lists – can search file type:xls for spreadsheets
  • thestraightchoice.org – indexed party campaign leaflets – can browse by constituency, set up email alert, do tineye reverse image lookup eg BNP
  • democracy club - signing up volunteers in every constituency to make election data available (leaflets etc)

Estonia is the goal – they publish all govt data, minutes have to be made available 20 minutes after the end of a meeting

Q&A

  • Is there an international data source? UN is tidying up its data at the moment; wikileaks  is good; UNdemocracy.com; International Telecomms Union; can do deep Google searching for .xls using site:…
  • Can you strip data from PDFs? OCR software (Adobe?) could strip out basic .jpg data but would have to check for errors

news:rewired #2: social media panel

Kate Day (@kate_day) moderated a panel discussion on how to incorporate social media into your news organisation and reporting

Jessica Reed (@commentisfree), CiF editorial asst

CiF posts 30-40 non-newspaper blogposts a day

Has 100,000 active members, 3m uniques a month, 11m page views a month

CiF uses Twitter (JR is in charge of @commentisfree)

  • Trafigura example of power of the crowd – 5,000 #trafigura in one morning
  • CiF has a main account and sub-accounts (religion, education…)
  • use Twitter for crowdsourcing – ask for referrals for commissions, commentary, good blog entries of the day, story contributions (eg worst Xmas presents)
  • libertycentral weekly column is based on tweeted questions
  • live coverage of events eg Hay panel discussion, followers tweeted questions to put to panel
  • BUT not always successful – G20 tweets as it happened, readers didn’t like it (could get story 5 mins later on main site) – MUST know your audience & hard to editorialise in 140 chars

Mark Rock (@markrock), CEO of audioboo

Audioboo is a phone app to enable journalists & normal people to record high quality sound, add metadata (automatically geotags) and upload to their site, from where it is available as MP3 download – enables anyone to produce high-quality work (citizen journalism)

Mariana Bettio (@nikita79), Times Online search content producer

Tasked with getting journalists to incorporate SEO into daily routines

  • good SEO is thinking like a reader
  • isolated headlines are tricky to understand meaning of story
  • start point is to aim for top of Google ranking – different way of thinking as a writer
  • keywording means putting all keywords in headline that make it clear what story is about, to help reader find things that are relevant for them – not just putting “Britney” in every headline
  • more than just chasing Google, particularly once paywall goes up

Robin Hamman (@cybersoc), Headshift (former BBC blog expert)

Setting up online communities without the costs involved in moderating

  • Shownar beta – programme listing with all the best social media comments added
  • C4′s Picture This – C4-branded layer on top of Flickr back end – branding intact, moderation at arm’s length, didn’t have to design own software
  • oneandother.co.uk – beta had built-in discussion but too expensive to moderate so tacked on Twitter filter software
  • His St Albans blog – increased Google ranking by researching similar blogs, setting up connections, community, gives traffic back
  • When have Twitter feed on site, you have liability by republishing so choose wisely

Q&A session

  • CiF guidelines for Twitter? No but more professional, less personal as work account – pick stories readers will respond to, don’t be too chatty but make it personal – and know the users that specifically use that platform (CiF v Twitter v paper) – JR
  • Do your orgs have a Facebook strategy? Depends on Times section, no overall strategy as such disparate communities - MB; hard to have overall strategy and would be meaningless as audiences so fragmented online, but use FB for photo comp, quite diff community and get much bigger referrals from FB than Twitter – KD
  • Is page views the best way of measuring the success of a blog? Not necessarily good for measuring value, it’s more about relationships, deeply engaged and frequent users not just one-click wonders – length of time on the site – KD; quality of the conversation you have with users is hard to measure – JR

news:rewired #1: George Brock intro, Kevin Marsh keynote

George Brock (@georgeprof), head of journalism at City, opened the news:rewired conference

  • “spaghetti throwers” theory (throw everything at the wall and see what sticks) – transition from paper to web won’t be easy so journalists need to be prepared to fail.
  • Today’s journalists are creating “chaos history”, shaking up the culture of business – absolutely necessary to discover the best ways of working digitally
  • history of news is only recently poised, organised, focused, studied, professional – chaos happens
  • journalists need to ask big questions – what defines a journalist? what value does a journalist add? is there such a thing as news?
  • journalistic education needs to train the next generation with these spaghetti-throwing skills

Kevin Marsh (@kjmarsh), former Today editor, now BBC College of Journalism, addressed how journalists should move into the digital world

- teachers and learners need to meet challenges of multimedia and social media environment – environment has changed

- big organisations like BBC putting web at centre of news offerings

  • BBC set up social media dept – “live and continuous” central not TV bulletins – was a big lurch for journalism, multimedia at the heart – “huge transformation of huge organisation”
  • realised quickly that the digital landscape was changing too quickly to map the organisation’s structure – roles emerging, changing – the formal way of recording organisation’s structure no longer applies
  • big news organisations are changing “organically” and dynamically
  • eg BBC “story communities” arise around a story, for as long as nec, pooling whoever has talent or is interested
  • big organisations “aren’t rabbits caught in the new media headlights”

 - new skills supplement traditional skills, don’t supplant them

  • 2 distinct & discreet sets of journalistic skills – finding & checking facts vs telling facts & engaging w/ audience
  • what Marsh meant about Andrew Gilligan “good piece of investigative journalism marred by flawed reporting”

- focus on your strong points, journalist can’t do every step of getting multimedia story to audience 

  • not poss for one journalist to do all the skills despite technology available to enable them
  • still need specialists w/ graphics, video, writing & social media skills, not all in the same person – ARGUMENT FOR KEEPING RESEARCH SPECIALISTS

Key points

  • vital to keep learning, developing, changing way do things – ongoing process
  • BUT not everything, don’t do things on a whim, cruise, surf, pick what takes your fancy
  • assess all the skills, be ruthless, must add value
  • big journalism isn’t over but need to fit new skills
  • need to focus on what apps DO, not just the apps themselves
  • skills not an end in itself, must do something useful with them
  • RIGHT is better than FIRST – must verify stories – f you need to tell the story asap combine it w/ verification (at heart of the BBC news offer) – “get it right then get it out”

news:rewired conference, Jan 14 2010

City University hosted the inaugural news:rewired event last week, a day of talks, panel discussions and heated debate on journalism in the digital age. There is too much to document in one post – use of social media, datamashing, Greg Hadfield’s shock announcement that he was leaving the Telegraph after only a year, to say nothing of the citizen journalism row – so this is the starting point for several posts.

You can read the other posts for detailed notes on each of the separate sessions I attended (I’ll add links here as I write them), but what really came out of the conference was a positive feeling that journalists (and anyone working in the media, including librarians!) are currently at the cutting edge of web media – they are writing their own rules and it’s an exciting time. They must be willing to try and fail (George Brock’s “spaghetti throwers” – chuck lots of ideas at the issue and see what sticks), and they must, as Greg Hadfield said, be entrepreneurs as well as traditional reporters.

In the words of Hadfield, if newspapers don’t move with the times they will die.

In-depth posts: