The Reading Agency’s Digital Research Report (see article in this month’s Cilip Update) contains some interesting statistics on the current level of digital engagement in UK public libraries.
The news is positive in terms of engagement – a majority of libraries (66.7%) use online resources for marketing, and 59.6% provide wifi access. Many also use digital resources in reading activities (65.5% use digital photographs, 32.7% use Twitter), and 40.4% “use social media to engage with young people”.
But work still needs to be done to promote the proper application of digital media. Training is patchy, and over 98% of respondents don’t have a digital strategy.
Using digital media is all well and good, but if you don’t apply it appropriately you won’t get the most out of it. Rather than eagerly jumping on the digital bandwagon, it pays to consider the best (and most cost-effective) ways your library can utilise digital media first.