I’ve been using Twitter for a few years but I’m behind the times with my software! Following a talk about the use of Twitter, I signed up for a Tweetdeck intro session with John Stuttle, one of the Guardian’s systems editors.
Tweetdeck offers much more usability than the basic Twitter feed. Key for me is that it allows you to track more than one account at once (and from more than one social network), to tweet from more than one account simultaneously (say my personal and department ones) and to publish timed tweets (so we could set a tweet to launch the weekend’s From the archive in advance, for example).
John recommended signing up for a bit.ly account as well, which allows you to analyse the statistics on how many people used your link to click through to a story, versus other links, and use that to improve your tweeting. Bit.ly provides various other stats too – to view statistics and graphs just click the Analyze link at the top once you’re signed in, or click on Info Page next to an individual link.