I knew the basics already (thanks to the Guardian’s SEO team) but it was helpful as a refresher, and Judith’s slides provided some surprising and useful statistics and research (for example the link between sharability and profitability, which shows sales will increase if people share about you – vital for selling social media to management!).
I apply good SEO to my Guardian blogposts as a matter of habit, but not to my personal blog – I must start!
And there was chocolate, which is always a Good Thing.
- do some keyword research so you use the most appropriate ones – “fundamental and essential”
- change your title to good SEO if you only do one thing!
- keep your content fresh to rank higher (add a blog?)
- focus on the visuals too – use and tag pictures, video – people’s attention is drawn to images
- “if you build it they WON’T come” – you must promote your content, use social media and not just the obvious Twitter and Facebook – don’t forget LinkedIn, Flickr
- read up on the Panda update (to tackle scraping, spammers etc)
- improve the SEO of this blog
- check out the SEO Chicks blog
- look at Link Footprint sites to see how the site is performing and improve it (seomoz, Majestic SEO)